The media world is in the throes of a major upheaval. Since last January alone, many developments have taken place right on our doorstep: the lockout and strike at the “Journal de Montréal”, the request for bankruptcy protection by Canwest (The Gazette, The National Post, etc.), job cuts at Radio-Canada, considerable budget cuts at “La Presse”, the changeover of “TQS” to “Canal V”, etc.In almost all cases, the changes are traced to the impact the Internet is having on traditional media, specifically the rapid changes in consumer media habits and the segmentation of media audiences. It is no longer possible, as it was about twenty years ago, to predict that this or that type of person reads newspaper X or magazine Y, or regularly listens to a particular radio program. Market studies confirm the existence of dozens of marketing models. To survive, the media must develop new and more flexible products, available where and when each individual so desires.
Read Montreal Cardinal Jean Claude Turcotte's complete message from his Wednesday E-mail to the Archdiocese by clicking here.
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