Tuesday, June 8, 2010

SIGNISMedia Publication on the Digital Generation

In 2001 a management consultant, Marc Prensky, coined the phrase ‘digital natives’ to characterize those who were born after 1980 and had grown up with the Internet. The Pope in 2009 addressed his Communications Day message to the ‘digital generation’. The popularity of these terms illustrate how much the Internet has permeated every day life and how bewildering the pace of technological change can seem.

Download SignisMedia -  Digital Generation in PDF format here from the Signis Website 

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