Expert Recommends Better Media StrategiesBy Father John Flynn, LC
ROME, JULY 26, 2009 (Zenit.org).- Inadequate coverage of religion by the media is a frequent problem, but one expert is insisting that churches need to communicate their message a lot better.
Phil Cooke is the son of a preacher and runs his own media production and consulting company, Cooke Pictures. In two recent books he analyzed the changes in popular culture and how the younger generation uses the media. If churches want to be listened to, they need to respond adequately to the new situation, or risk not being heard.
While the books are written in the context of the evangelical churches in the United States they contain valid points for all involved in religion and the media.
Read the full story on the Zenit.org website.
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